Quant UX Blog

Chris Chapman

Chris Chapman

122 followers

A blog about the intersection of UX research and quant methods. Posts include "extra chapters" for my book, Quantitative User Experience Research (Chapman & Rodden, 2023) ... among other topics!

Surveys and the "True Score" Mistake

Apr 3, 202410 min read1.4K views

Increasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a...

Surveys and the "True Score" Mistake

Open for Registration: Quant UX Con 2024

Mar 29, 20241 min read44 views

Today's blog post is short, just to make sure readers of this newsletter hear about it: Early Bird Tickets are now available (until May 5) for Quant...

Open for Registration: Quant UX Con 2024

Intro to the Van Westendorp Pricing Exercise

Mar 21, 202412 min read620 views

A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW...

Intro to the Van Westendorp Pricing Exercise

The End of Tech as a Big Family

Mar 14, 202412 min read2.6K views

I've been thinking about the past months of Tech layoffs and how some of them were unnecessarily traumatic. My take is this: many Tech companies...

The End of Tech as a Big Family

Six month blog "performance review"

Mar 1, 20244 min read66 views

This is a Friday "bonus" post for newsletter subscribers. Thank you for being subscribers! I started this blog six months ago — and it is a good...

Six month blog "performance review"

Time Estimation for Quant UXR Projects

Feb 20, 202411 min read809 views

Stakeholders always want to know how long a project will take. Folks taking on Quant UXR projects may not have a good way to estimate project time, so...

Time Estimation for Quant UXR Projects