A blog about the intersection of UX research and quant methods. Posts include "extra chapters" for my book, Quantitative User Experience Research (Chapman & Rodden, 2023) ... among other topics!
Three weeks ago I "retired" from corporate work. This follows 24 years as a UX researcher at Microsoft, Google, and Amazon (and as a psychologist...
A reader recently asked me for advice on putting together a Quant UX portfolio. That sparked me to reflect on presentations that are part of a hiring...
Stakeholders often ask me questions that are variations of this pattern: "what's the effect of ___ on ___ ?" For example: If we ship this design,...
Increasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a...
Today's blog post is short, just to make sure readers of this newsletter hear about it: Early Bird Tickets are now available (until May 5) for Quant...
A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW...
