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I'm often asked to recommend a tool or vendor for a research project. Over the course of 20+ years doing applied research, I've come to rely on a set of suppliers and software to consider when needed
I’ve recently had discussions with other Quant UXRs about “rigor” and what it means in our work. I’ve often heard it raised as a question over the years, and this prompted me to compile some thoughts. I propose a stack with 4 levels of how I view “ri...
Kelly Moran [Note from Chris: This week I've invited a post from Kelly Moran, a longtime colleague and exceptionally thoughtful and experienced qualitative researcher and anthropologist. Many of us are familiar with the qual/quant "sandwich" that alt...
In the past few months, I’ve had many conversations with senior folks across a variety of MAMANG and similar companies. These are all UXR managers or senior ICs (L5 and up, largely L6-L8 if you’re familiar with those levels). I expected to hear a var...
I started this blog in August 2023. After 2 years I’d like to highlight a few posts. I hope these will have continuing interest for anyone who missed them; and also may be good introductions for new subscribers (“subscribe” is always free here; click...
This post is for newsletter subscribers, to recommend a few science fiction books. These are all entertaining and thought provoking. Also, each of them engages with themes are directly relevant today with regards to social structures such as politics...
Today I’m encouraging all readers of this newsletter / blog: send in an idea for Quant UX Con. I’m the chair of Quant UX Con and I’d like to demystify the Call for Presentations! First, if you’re wondering whether you can do it … you can! Quant UX Co...
[I write this reluctantly, because (1) AI is split into factions and this post may not change any minds; (2) it may upset some well-intentioned researchers. On the other hand, I’ve been asked and hope it is helpful.] There is widespread discussion of...
Today I’ll take a brief look at TURF analysis and show a simple example. At a high level, TURF answers this question: after we do the #1 best thing — whether that is a product, message, placement, etc. — that customers desire most, what should we do ...
