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A blog about the intersection of UX research and quant methods. Posts include "extra chapters" for my book, Quantitative User Experience Research (Chapman & Rodden, 2023) ... among other topics!
Stakeholders often ask me questions that are variations of this pattern: "what's the effect of ___ on ___ ?" For example: If we ship this design,...
Increasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a...
Today's blog post is short, just to make sure readers of this newsletter hear about it: Early Bird Tickets are now available (until May 5) for Quant...
A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW...
I've been thinking about the past months of Tech layoffs and how some of them were unnecessarily traumatic. My take is this: many Tech companies...
This is a Friday "bonus" post for newsletter subscribers. Thank you for being subscribers! I started this blog six months ago — and it is a good...