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Stakeholders often ask me questions that are variations of this pattern: "what's the effect of ___ on ___ ?" For example: If we ship this design,...
Increasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a...
Today's blog post is short, just to make sure readers of this newsletter hear about it: Early Bird Tickets are now available (until May 5) for Quant...
A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW...
This is a Friday "bonus" post for newsletter subscribers. Thank you for being subscribers! I started this blog six months ago — and it is a good...
Stakeholders always want to know how long a project will take. Folks taking on Quant UXR projects may not have a good way to estimate project time, so...