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I had a great discussion with Maayan Klimenko about the Quant UX book and she asked: What's the difference between a "Consumer Insight Manager" [CX]...
In Part 1 of this two-part post, I reviewed how to analyze counts (frequencies) in R. Part 1 explained how counts follow a (roughly) log-normal...
A common type of data Quant UXRs encounter is counts (frequencies). This post shows a simple but real example, demonstrating how I explore and analyze...
For the Quant UX book, Kerry Rodden and I considered writing a chapter on sentiment analysis. Ultimately we decided against it. The topic was too...
In this post, I outline 4 crucial areas for Quant UX applications (I'll call them "3.5 skills" for reasons to be noted). Then I address a reader's...
I've seen several examples lately where there was almost no thought given to the validity of methods in research projects. This post looks at the...
