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I write about Quant UX, R, and marketing research, and I review various conference, journal, and book proposals. Lately there has been a surge in papers about LLM applications, such as using LLMs as a source of potential data for product insights. A ...
I recently spoke with a friend — I'll call him "Gert" — who is a very senior data scientist at a Big Tech company. Part of our conversation went like this: Me: Execs don't realize that LLM use cases are narrow and brittle. Gert: Yeah, but LLMs are g...
LLM hype and expectations are high, while discussions of LLMs and AGI ignore many areas of human cognition.
In my Quant UX book with Kerry Rodden, we outline the skills needed to succeed and thrive as a Quant UX researcher. The book's editor recently asked me what I thought about using generative AI such as ChatGPT to learn R programming (I have a differen...
