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Series
Occasional posts about UX research methods that are often used and yet have little or no scientific validity.
In Part 1 of two posts, I tackle a controversial topic: problems with the Kano Model. (+credit to my colleague Mario Callegaro, who partnered on the research and analysis. These posts are my summary of the work with Mario.) As always, if you disagree...
This continues an explanation of why the Kano Model is an unjustified way to prioritize product features. In Part 1, I described how the Kano Model is based on poor survey items and its theory is dubious in product areas that have continual innovatio...
