Search for a command to run...
Articles tagged with #conjoint
I expect this to be the last post of my “Individual Scores in Choice Models” series. To recap the series so far: Post 1 discussed the data — real data on UXRs’ preferences among Quant classes on a MaxDiff survey — and it reviewed the stack rank of p...
Before jumping into today’s topic, I will highlight the previous post in case you missed it: guest author — and coauthor of the Quant UX book — Kerry Rodden discusses HEART metrics. It updates Kerry’s classic description of HEART with new reflections...
Choice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...
