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#data-science

Articles tagged with #data-science

What's the difference? Quant UX vs. CX Insights
I had a great discussion with Maayan Klimenko about the Quant UX book and she asked: What's the difference between a "Consumer Insight Manager" [CX] and a "Quant UXR"? I've heard this question many times over the years — often asked by executive-le...
Dec 5, 20237 min read751
The Quant UX Book
Kerry Rodden and I wrote Quantitative User Experience Research*:* Informing Product Decisions by Understanding Users at Scale, published in June 2023 by Apress (Springer Nature). Or, as I'll call it in this blog, "the Quant UX book". Kerry was one of...
Aug 27, 20232 min read1.3K

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