[I write this reluctantly, because (1) AI is split into factions and this post may not change any minds; (2) it may upset some well-intentioned researchers. On the other hand, I’ve been asked and hope it is helpful.] There is widespread discussion of...
Increasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a "true score". Researchers and their audiences expect that there is an underlying real value that we can ...
When I first worked in UX for consumer electronics (CE) devices, I faced a recurring problem: what to do about the fact that some users are fans of any particular product category, while others care very little. For example, some people are keyboard ...
