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#pricing

Articles tagged with #pricing

Intro to the Van Westendorp Pricing Exercise
A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW PSM"). The VW PSM is a fast and simple way to investigate perceptions of pricing. I'll show how it wo...
Mar 21, 202412 min read1.9K
Misconceptions about Conjoint Analysis
Choice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...
Feb 8, 202411 min read1.5K

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