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Increasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a...
A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW...
Choice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a...
When I first worked in UX for consumer electronics (CE) devices, I faced a recurring problem: what to do about the fact that some users are fans of...
This continues an explanation of why the Kano Model is an unjustified way to prioritize product features. In Part 1, I described how the Kano Model is...
