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Today's blog post is short, just to make sure readers of this newsletter hear about it: Early Bird Tickets are now available (until May 5) for Quant...
A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW...
I've been thinking about the past months of Tech layoffs and how some of them were unnecessarily traumatic. My take is this: many Tech companies...
Stakeholders always want to know how long a project will take. Folks taking on Quant UXR projects may not have a good way to estimate project time, so...
During the Call for Proposal (CFP) period, the Quant UX Conference committee tracked submissions to see how the 2024 submissions were progressing, vs....
Choice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a...
